Every day, an astounding 281 billion emails are sent, according to estimates.
Even when divided among the over 3.8 billion people who have at least one email account, this figure can result in a cluttered inbox.
To avoid ending up in the dreaded spam folder, you'll need to create a clever, compelling campaign that captures your audience's attention.
Here are seven email marketing tips to help you hit the ground running with your next email marketing campaign.
1. Remember Why Customers Love Email
Despite what some experts like to claim, email marketing is far from dead. In fact, it’s actually thriving more than ever.
But before you craft your next great campaign, make sure you understand what makes email marketing so effective in the first place.
People like email because it’s quick, convenient, and is a great way to connect with their favorite brands. Through an email, a subscriber can learn about deals, product updates, and more.
In short: email is useful, even if it’s asynchronous. If you’re still not convinced, you can learn more here about the engagement potential.
2. Create a Template
Because marketing emails are here to stay, you can bet you'll be sending more in the future.
Create a few templates to save time so that all you have to do is fill in the blanks with your fantastic content.
3. Personalize The Subject Line
Because we receive so many emails in a single day, most of us simply skim through our inbox, clicking 'Read' on almost everything.
Some marketers recommend personalizing the subject line with the user's name to combat this trend. Though it will take some extra time, your efforts will not be in vain.
According to studies, personalized subject lines increased open rates by 50 to 58 percent.
4. Demand Your Audience’s Attention
However, a catchy name isn't always enough to pique the interest of the audience. You'll still need to be creative when it comes to coming up with catchy subject lines.
A good subject line prompts the reader to take immediate action or entices them to open the email with perplexing or humorous language.
If you're not sure how your subject lines will fare, you can always test them before sending your message to your subscribers.
5. Preview Before Publishing
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There's a lot that can go wrong, from an embarrassing typo to formatting errors to missing images. And you might not notice it when you're writing the email.
Run your copy through a spellchecker to avoid losing credibility. Then, double-check the email's formatting (and works on mobile devices).
6. Less is More
Be careful about sending too many emails. Remember, subscribers’ inboxes are already inundated with too much content.
Spamming them is only going to drive them to click ‘unsubscribe’.
7. Don’t Forget Your Call-To-Action
Last but not least, make sure each email ends with a compelling call-to-action that inspires the reader to take action.
It doesn’t need to be complicated. Something like telling a reader to reach out to your business or linking to a piece of content is more than sufficient.
Follow These Email Marketing Tips For a Successful Campaign
Creating a quality email marketing campaign requires some trial and error. If at first you don’t succeed, try again. Pay attention to your metrics and keep these email marketing tips in mind — you’ll grow your subscriber base in no time.
We love helping businesses reach their full potential, and we’d like to help yours! Get in touch today and learn how our marketing services can help you reach the top.
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